I’ve been thinking about Chick-fil-A lately, probably because my kids love it and we go pretty often. I’m proud to say I’ve been a Signature member for six years straight, and you probably don’t even want to know my lifetime points, haha!
But seriously, whether you love the food or not, Chick-fil-A has set the standard for intentional, consistent, and personalized service. Every time I step into the store or go through the drive-thru, I’m reminded of the warm smiles, the genuine care, and that sense of family they create. That’s exactly the kind of experience I work to bring to my SME partnerships. I want them to feel welcomed, supported, and truly valued throughout the entire course development process.It’s more than just deadlines and deliverables. It’s “my pleasure” energy. In fact, I find myself actually saying "My pleasure" more often than I’d like to admit! That kind of energy shows up in the little things we do during the process, through small actions that build connection and trust.
𝐇𝐨𝐰 𝐂𝐚𝐧 𝐘𝐨𝐮 𝐁𝐫𝐢𝐧𝐠 “𝐌𝐲 𝐏𝐥𝐞𝐚𝐬𝐮𝐫𝐞” 𝐄𝐧𝐞𝐫𝐠𝐲 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐒𝐌𝐄 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬?
✅ Ask thoughtful questions✅ Listen to their ideas and pain points
✅ Offer clear options when decisions need to be made
✅ Follow up without being pushy
✅ Deliver with kindness, not pressure
✅ And most importantly, build trust
When that rapport is in place, the collaboration flows better, the course is stronger, and everyone walks away proud of the result.
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